AFFORDABLE BOTOX: Rejuvenation for soccer moms, too.

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Gary Gesualdi

Affordable Botox of Chattanooga is putting soccer moms on a level playing field with celebrities like Jenny McCarthy, Daisy Fuentes and model Linda Evangelista. By maintaining simple yet professional offices on Gunbarrel Road and Hixson Pike, and keeping overhead low, owner Dr. Gary Gesualdi says he is able to make the same rejuvenating practice used by Hollywood’s rich and famous affordable for anyone.

“We don’t offer expensive laser treatments or facial surgery,” says Gesauldi, who adds his best moments come when women “experience the sheer joy of looking five to fifteen years younger. Our noninvasive facial procedures help people look and feel younger without breaking the bank. Working soccer- and stay-at-home moms can afford to look younger too.”

“It’s truly amazing, and rewarding, to see what this does for a woman’s self-esteem,” he adds. “I’ve read research showing women who feel good about themselves often embrace a healthier lifestyle.”

While looking younger satisfies most clients, Gesualdi says he wants all his patients to feel “100-percent comfortable” with the procedures he offers, which include Juvederm dermal (filler) and Latisse eyelash treatments.

Free touch-ups are offered within two weeks of Botox injections, which he and his patients claim are no more painful than tweezing eyebrows. “I’d rather do less, and do touch-ups for free,” says Gesualdi, who offers full refunds to anyone not satisfied. “People don’t want to look like they’ve had anything done.”

Prior to treatments, Dr. Gesualdi, a 25-year member in good standing with the American Medical Association, offers a free 30-minute consultation to answer questions patients may have. Since Botox

injections can take less time than a manicure, the consultation can be the lion’s share of the process.

“I enjoy giving free consultations to discuss patients’ concerns and to dispel myths,” he says. “I always discuss the pros and cons of non-invasive procedures and products. An educated consumer is our favorite kind of patient.”

Gesualdi’s next goal is to off er special incentives for new patients, including men, at his three-year-old practice, which is accredited by the Better Business Bureau. Affordable Botox, the first in the Chattanooga area to provide Latisse, offers monthly specials and will usually match competitive offers.

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